Eye makeup products continue to own their moment in the sun, according to Spate data. Among the top trends are at-home routines, eyeliner searches and solutions for aging eyelids. Here, Spate ranks the top 10 trends in eye makeup search results for the most recent 12 months ended June 2021.
- On average, there are 5.1M searches for eye makeup products every month in the U.S.
- Eyeshadow and eyelash products are the most searched eye makeup product categories in the U.S.
- The eyeliner category is experiencing the strongest growth in search interest across eye makeup, with 16 percent growth in searches since last year.
- At home routines are sticking around, with products such as brow lamination kits gaining 87.4 percent growth in searches since last year.
- Consumers are seeking makeup solutions for [hooded eyes" with an average of 53.8K searches every month in the U.S. The hooded eyes topic (overall) is searched an average of 234.4K times every month in the U.S.
- White eyeliner is the top trending eyeliner color searched by consumers, with an average of 57.4K searches every month in the U.S.
- Pastel eyeliner colors experienced the strongest growth in searches across eyeliner colors, with 58.2 percent growth since last year.
- Consumer search for non-toxic eye makeup grew by 17.1 percent since last year.
- Magnetic eyelashes are now the top volume (non-branded) search term in the eye makeup category.
- Puppy, butterfly, and fox eyeliner styles are among the top growth eye makeup styles searched by consumers in the U.S.
Your opinion counts! Make sure to cast your vote for this year`s most notable eye makeup products for CEW`s 2021 Beauty Creator Awards. Voting`s made easy with this year`s Product Finalists Report. Just click the Makeup box to read about this year`s star products in Eye Makeup.